Breaking through the noise of the marketplace

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So, you’re an author, and you want get your signal heard in the noise of the marketplace.  What do you do?  Here’s my best advice:

Write a great book.*

That’s it.

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*Obviously there are a lot of social media/marketing things you can and probably should do.  But having done this a long time, having watched the careers of other writers at a distance, I can tell you that the best and most important thing you can do is write a great book and tell a great story.  With very rare exceptions (which exceptions would include big marketing budgets, and few of us get that), you can’t manufacture hype.  A book has to come by it honestly, which means readers must love your work enough to talk about it/recommend it/review it.  And that means telling them a great story.  So don’t spend a bunch of time planning a social media strategy.  Instead, spend a bunch of time polishing the story.  Fin.

 

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One Comment

  1. I, for one, enjoy when you post about writing,especially after I’m studying Creative Writing myself. Keep it up, successful author’s thoughts on the matter are quite valueable. There’s much dread and anxiety about being a writer today, so every bit helps 🙂

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