So, you’re an author, and you want get your signal heard in the noise of the marketplace. What do you do? Here’s my best advice:
Write a great book.*
*Obviously there are a lot of social media/marketing things you can and probably should do. But having done this a long time, having watched the careers of other writers at a distance, I can tell you that the best and most important thing you can do is write a great book and tell a great story. With very rare exceptions (which exceptions would include big marketing budgets, and few of us get that), you can’t manufacture hype. A book has to come by it honestly, which means readers must love your work enough to talk about it/recommend it/review it. And that means telling them a great story. So don’t spend a bunch of time planning a social media strategy. Instead, spend a bunch of time polishing the story. Fin.